India's purpose-built DPDP compliance platform
OneTrust vs Privy by IDfy
Everything you need to evaluate Privy against OneTrust: platform capabilities, India readiness, implementation model, and enterprise proof, all in one place.
Why 50+ Indian Enterprises Choose Privy
15 years of Reg-Tech experience
2018
IDfy is founded in 2011
Privacy approach
GDPR-first
DPDP-First , Built for India’s DPDP Act & Rules
India Market Share
-
India-first
Enterprise footprint in India
Minimal
50+ large enterprises across BFSI, FinTech, Insurance, E-commerce, Retail, Telecom, Healthcare, Manufacturing & more
India Office
Bengaluru
Mumbai, Delhi, Bengaluru & Pune
Government recognition
-
Winner – MeitY-NeGD Code for Consent Challenge; MeitY & DSCI engagement
Customer engagement
Partner/reseller ecosystem
Direct engagement with enterprises through India-based product, technology & support teams
Indian privacy expertise
-
14+ years through IDfy + Indian regulatory and data expertise
Product Feature Comparison
Consent Lifecycle Management
Consent governance + Data Principal Rights Management
Data-blind, purpose-bound & versioned consent
Physical + digital consent journeys + 22 Indian languages
Cookie management + IAB TCF 2.2
Continuous Compliance & Risk Management
Privacy Impact Assessments + RoPA
Third-party / processor risk management
DPDP + ISO-aligned privacy assessments
Breach management + Indian regulatory response
Personal Data Discovery & Governance
Data discovery, classification + data mapping
Indian PII recognition — Aadhaar, PAN, Voter ID & Driving Licence
Data lineage + cross-border data governance
200+ enterprise connectors
AI Compliance Co-pilot
AI-powered privacy assessment & DPO Copilot
Automated DPDP gap assessment & compliance reporting
Implementation & Enterprise Readiness
Implementation support
SI/implementation partner ecosystem
Deep implementation support from India-based product, technology, support and legal professionals
Implementation model
SI-driven implementation
Supported by certified SIs, consultants & legal advisors
Customisation
–
India-based product, tech & customer success teams
Deployment
Enterprise deployment options
Multi-tenant SaaS + Single-tenant SaaS
PII exposure during implementation
–
PII-blind platform by design
Enterprise data discovery
–
Petabyte-scale environments
Integrations
–
200+ in-house connectors
Indian regulatory customisation
Multi-jurisdictional framework
Built for DPDP + RBI, SEBI, IRDAI and emerging requirements
Indian Enterprise proof
Minimal
50+ live enterprise implementations
What You Actually Buy
Stress-free audits
Audit evidence, activity trails and compliance reports available when you need them
Confidence during a breach
Identify affected Data Principals, understand the data involved and track regulatory timelines
Fewer privacy blind spots
Know where personal data exists, how it moves and who it is shared with
Less compliance firefighting
Move from periodic assessments to continuous privacy operations
Customer trust
Consistent, purpose-specific and accessible privacy experiences across customer journeys
Leadership confidence
A clearer view of privacy posture, risks, gaps and actions
Privacy expertise built in
Indian regulatory and identity-data expertise embedded into the platform
Ready for regulatory change
Adapt privacy operations as DPDP and sector-specific requirements evolve
Ready for AI-driven data use
Extend privacy governance into AI systems and emerging data risks
Built to scale with you
50+ enterprise implementations and a platform designed for growing data environments
The long-term outcome
Privacy that becomes an operating capability—not another compliance project
Why India's Leading Enterprises Choose Privy
Privy addresses privacy governance challenges through six core outcomes that enable scalable compliance, operational efficiency, and demonstrable accountability.
ROI on Privacy
Lower compliance overhead, reduced manual effort, and improved governance efficiency.
Execution at Speed
Accelerate DPDP readiness while ensuring rapid incorporation of new regulatory requirements and guidance.
First-Time-Right Execution
Proven implementation expertise that reduces rework and accelerates operational readiness.
Full-Stack Privacy & Data Governance
Unified governance across consent, data discovery, DSPM, PETS, DLP, AI governance, incident management, and third-party risk.
Institutionalised Accountability
Embedded ownership, workflows, approvals, and auditability across the organisation.
Demonstrable Defence
Evidence-backed compliance through records, audit trails, and defensible governance processes.
Winner of MeitY-NeGD DPDP Innovation Challenge
Trusted by Those in Control
The leaders shaping India’s privacy future share how Privy helps them stay in command of compliance.
“Privacy and governance are continuing to evolve as boardroom priorities across organisations. Throughout our engagement, discussions with the Privy team have been grounded in a clear understanding of regulatory expectations and the practical considerations involved in operationalising them.”
Shruti Bagri
(Manager - Legal and Compliance)
Housing.com
“Many important initiatives require balancing structure with practicality. We’ve appreciated the collaborative nature of discussions with the Privy team and the effort to understand how decisions translate into day-to-day operations.”
Nilanjan Ghose
(Chief Compliance and Administrative Officer)
Khaitan & Co.
“At Axis Bank, data privacy and customer trust are our top priorities. Our collaboration with Privy marks a significant step toward strengthening compliance while enhancing customer experience.”
N. Balaji
(President & Head - Business Intelligence Unit (BIU))
Axis Bank
“We have evaluated various solutions and shortlisted IDfy as they have helped with deciphering the Digital Personal Data Protection Act (DPDPA) guidelines and providing the tech solution, which has led to a longstanding partnership.”
Praveen Mishra
(CISO & SVP)
Axis Finance
“Balancing compliance and customer experience has always been important for us. With Privy, we now have a compliant and transparent consent management system that not only ensures regulatory alignment but also delivers a smoother experience for our users. It gives us the confidence to manage consent effectively while offering customers the clarity and control they deserve.”
Sayed Suleman
(CTO)
TrustPaisa
Trusted by India’s Leaders in Privacy and Compliance
Enterprises across BFSI, fintech, and digital commerce trust Privy to keep their data, consent, and compliance under control.
50+ enterprises are already building privacy with Privy.
See how Privy can fit your organisation's privacy programme.
Build yours with confidence.
shivani@idfy.com
Unit no. 801, Skyline Icon, 804, Andheri - Kurla Rd, Chimatpada, Marol, Andheri East, Mumbai, Maharashtra 400059
1800 123 4339
