Data Discovery and Classification for AI-Ready Data Governance

Continuously discover, classify, catalogue and map personal data across cloud, SaaS, on-premise systems, endpoints, third parties and AI ecosystems.

Build the trusted data foundation required for privacy, security, AI governance and DPDP readiness.

Data Discovery & Classification Illustration

The Challenge

The Data Intelligence Gap: When Finding PII Is Not Enough

Finding personal data is only the first step. Organisations must also understand what it represents, how sensitive it is and which obligations apply.

When Personal Data Lives Everywhere

Personal data is spread across the cloud, SaaS, legacy systems, databases, endpoints, third parties and AI ecosystems – making it difficult to know what exists, where it resides and who owns it.

When Data Is Found Without Context

Generic classifiers recognise formats but miss business context, leaving classification inconsistent, inaccurate and sensitive data undiscovered.

When Enterprise Visibility Becomes Costly

Petabyte-scale data estates span hundreds of repositories. Full scans increase cost and processing time, while limited scans create blind spots and outdated inventories.

Privy Data Discovery and Classification

Your Command Center for Continuous Data Intelligence

Discover and understand personal data in context across structured, semi-structured and unstructured environments – without compromising performance, accuracy or coverage.

Adaptive Data Discovery

Continuously discover personal data across your entire data estate.

Scan multi-cloud environments, SaaS applications, on-premise systems, endpoints, third parties and AI ecosystems.

Connect through 200+ integrations across databases, warehouses, file stores, business applications and collaboration platforms.

Deploy agentlessly across cloud and SaaS, with lightweight endpoint agents where required.

Inspect archives, compressed files and nested repositories that traditional approaches often miss.

Intelligent Scanning

Apply the right discovery technique to every repository and data type.

Analyse repository characteristics, sensitivity indicators, historical findings and contextual signals.

Support full, incremental, continuous, scheduled, on-demand and event-driven scans.

Prioritise inspection where risk and sensitivity are highest.

Maintain continuous visibility without scanning every source in the same way.

Classification Intelligence

Accurately classify personal data based on context, not simply its format.

Petabyte-scale data discovery with enterprise-grade performance and cost efficiency.

Dynamically apply advanced PII detection techniques, using Named Entity Recognition (NER), Vision-Language Models (VLMs), checksum validation, and also scan low-quality documents.

Analyze relationships between data elements to uncover hidden patterns, improve data classification accuracy, and detect sensitive information that generic classifiers often miss.

Categorise data by sensitivity based on the PII type identified and business context within the data assets.

India-Native Data Intelligence

Detect Indian personal data and documents with enterprise-grade precision.

Built on 14 years of identity expertise.

Trained across 50+ Indian PII types and 50+ document formats.

Recognise masked, regional and context-specific variants.

Achieve up to 98% accuracy when identifying critical Indian PII.

Context-Driven Governance

Turn classification results into actionable privacy and security controls.

Categorise data by sensitivity, regulatory relevance and business context.

Apply appropriate access controls, retention policies and protection measures.

Connect discovered data with its processing purposes and business processes.

Prioritise remediation based on risk and business impact.

Build a Unified Data Catalogue

Create a single source of truth for every personal data asset across your enterprise.

Discover and organise personal data into a centralised, searchable inventory.

Connect every data asset with its owner, business purpose, risks, and regulatory obligations.

Automatically maintain accurate Records of Processing Activities (RoPA) as data landscapes evolve.

Gain complete visibility into where personal data resides, how it is processed, and who is accountable for it.

Connecting Data Intelligence
Across Every Privacy Module

Privy connects data discovery and classification with every layer of your privacy stack, creating one governed view of personal data, ownership, risk and regulatory obligations.

Build a unified, searchable inventory of discovered and classified personal data.

Connect every data asset to its owner, processing purpose, business process and applicable obligations.

Automatically update Records of Processing Activities (RoPAs) as new data stores, categories and purposes are discovered.

Trigger contextual workflows across privacy, security, compliance and AI governance.

Meet the AI Compliance Copilot: Intelligence Behind Every Classification

Most classifiers find data. Privy understands it in context.
The AI Compliance Copilot uses the Data Context Graph to connect metadata, content, sensitivity, business relationships and data flows, revealing what personal data is, where it exists and which governance actions it requires.

Reduce false positives and uncover hidden data relationships.

Apply the right AI technique to each data type.

Maintain visibility across data at rest, in motion and in use.

Scale classification across petabyte-scale environments.

Improve accuracy, speed and cost efficiency.

Govern Your Data Everywhere

With 200+ connectors/pre-built integrations across cloud, endpoints, structured and unstructured databases

Databases/Data Warehouses

SaaS Connectors

Cloud Storage

File Transfer

Enabling DPOs and CISOs to Reduce Risk and Demonstrate Accountability

Reduce Data Blind Spots

Gain continuous visibility into personal data wherever it resides and how it moves across the enterprise.

Improve Accuracy, Speed and Cost Efficiency

Classify sensitive data with faster deployment, greater accuracy, faster processing and lower operational costs.

Prioritise What Matters

Focus remediation on the data, risks and exposures with the greatest business impact.

Govern AI With Confidence

Understand and control how personal data is discovered, classified and used across AI ecosystems.

Demonstrate Accountability

Maintain audit-ready evidence of data inventories, classifications, controls and governance decisions to support DPDPA readiness.

Reduce Data Blind Spots

Gain continuous visibility into personal data wherever it resides and how it moves across the enterprise.

Improve Accuracy, Speed and Cost Efficiency

Classify sensitive data with faster deployment, greater accuracy, faster processing and lower operational costs.

Prioritise What Matters

Focus remediation on the data, risks and exposures with the greatest business impact.

Govern AI With Confidence

Understand and control how personal data is discovered, classified and used across AI ecosystems.

Demonstrate Accountability

Maintain audit-ready evidence of data inventories, classifications, controls and governance decisions to support DPDPA readiness.

Trusted by India’s Leaders in Privacy and Compliance

Enterprises across BFSI, fintech, and digital commerce trust Privy to keep their data, consent, and compliance under control.

Still have a question?

Data discovery identifies where personal and sensitive data exists across enterprise systems. Data classification analyses what the data represents, how sensitive it is and which business or regulatory context applies.

Sensitive data discovery identifies personal, financial, identity, health and other regulated information across databases, documents, applications, files, images, audio and cloud environments.

Traditional tools generally identify patterns that resemble personal data. Context-aware classification also considers the document type, business process, data owner, relationships and processing purpose to determine what the data actually represents.

Privy can classify structured, semi-structured and unstructured data across databases, documents, scanned records, images and audio. It combines entity recognition, validation algorithms, document intelligence, computer vision and speech processing.

Yes. Privy is trained across 50+ Indian PII types and 50+ document formats, including masked and regional variants. Its models achieve up to 98% accuracy when identifying critical Indian PII.

Still have a question?

Built on 14 years of RegTech innovation and trusted by India’s
most secure enterprises.

Data Discovery and Classification for AI-Ready Data Governance

Reduce Data Blind Spots

Improve Accuracy, Speed and Cost Efficiency

Prioritise What Matters

Govern AI With Confidence

Demonstrate Accountability

Reduce Data Blind Spots

Improve Accuracy, Speed and Cost Efficiency

Prioritise What Matters

Govern AI With Confidence

Demonstrate Accountability

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