Your Control Center
For Consent

A consent management platform enables organizations to collect, manage, update, and withdraw user consents in a compliant manner. It provides a centralized system to track consent lifecycles, maintain immutable audit trails, and ensure transparency across all data processing activities. With features like real-time consent tracking, automated workflows, and regulatory alignment, a consent management platform transforms consent from a compliance checkbox into a trust-building mechanism.

Compliant consent collection requires clarity, transparency, and user control. Under the DPDP Act, consent must be free, specific, informed, unconditional, and unambiguous. This means providing clear consent notices that explain what data is being collected, why it's needed, and how it will be used. Users must have the ability to opt in actively, not through pre-checked boxes or dark patterns. Privy helps organizations design compliant consent flows, generate audit-ready notices, and capture verifiable consent artefacts at every touchpoint.

Yes. Under the DPDP Act, users have the right to withdraw or modify their consent at any time, and organizations must make this process as easy as giving consent. Privy enables seamless consent withdrawal and updates through user-friendly interfaces, automatically propagating changes across all connected systems. Every withdrawal or modification is logged as an immutable artefact, ensuring full traceability and compliance with data subject rights.

Once a user gives consent, organizations can process their data only for the specified purposes. If consent is withdrawn, data processing must stop immediately, and the data should be deleted or anonymized unless there's a legal basis to retain it. Privy automates this entire workflow by syncing consent status in real time across CRMs, marketing platforms, databases, and third-party systems. It ensures that consent changes trigger the right actions, maintaining compliance and trust throughout the data lifecycle.

No. While cookie banners are a visible part of consent management, they're not sufficient for full compliance. True consent governance requires tracking consent across all data touchpoints, not just cookies. This includes forms, APIs, mobile apps, third-party integrations, and offline channels. Additionally, consent must be purpose-specific, time-bound, and revocable. Privy goes beyond cookie banners by managing the entire consent lifecycle, ensuring that every data collection point is compliant, traceable, and audit-ready under the DPDP Act.