India's purpose-built DPDP compliance platform
Securiti vs Privy by IDfy
Everything you need to evaluate Privy against Securiti: platform capabilities, India readiness, implementation model, and enterprise proof, all in one place.
This comparison is based on publicly available information about Securiti
Why 50+ Indian Enterprises Choose Privy
Regulatory / identity heritage
Founded 2018
15 years - IDfy founded 2011, 2M+ daily authentications
Privacy approach
GDPR first
DPDP first, built for India's DPDP Act and Rules
India market share
India first
Founders / team location
Not India
Indian founders, India-based product & support teams
Government recognition
Winner — MeitY NeGD Code for Consent Challenge
Indian sectoral regulator alignment
Evolving to RBI, SEBI, IRDAI
Customer experience
Teams at Major Indian Cities
Indian PII expertise
14+ years — Aadhaar, PAN, Voter ID, DL verification
Product Feature Comparison
Consent Lifecycle Management
Consent governance + DPRM
Immutable consent artefacts (hash-based)
Data blind, purpose bound architecture
PII flows through platformSecured consent collection
JS-based, payload editableREST API, encryptedOmnichannel: physical + digital
Digital onlyWeb, app, physical, sales assistedMeitY ECF alignment
Purpose versioning
Business process versioning / cascading change
Retrospective consent (existing customers)
22 Indian language notices
Generic translationAI-assisted, context retainedDIY JSON notice builder
Cookie manager, IAB TCF 2.2
CMP ID 473Continuous Compliance & Risk Management
PIA / RoPA data inventory
AI ingestedDPDP + ISO aligned templates
Third party / processor risk management
Mind mapped, real timeAutomated vendor contract compliance (AI)
Regulator-specific breach reporting (DPB / CERT-In / RBI / SEBI / IRDAI)
72-hour breach notification SLA monitor
Personal Data Discovery & Governance
Structured / semi-structured / unstructured discovery
Real-time discovery
200+ connectors
Data lineage
Indian PII classes (40+ identifiers)
AI / object based Indian ID detection (not regex)
Endpoint discovery (Win / Mac / Linux), org vs personal device
Domain → subdomain → asset hierarchy
AI Compliance Co-pilot (InspectAI)
Journey-based compliance gap assessment
Smart PII classification on live journey
DPIA autofill
AI-generated notices
Sensitive script detection (web / app)
Regulatory context-aware purpose extraction
Implementation & Enterprise Readiness
Implementation support & Indian enterprise proof
Fewer India DPDP deployments, limited OEM support
50+ live implementations, IAPP certified teams
Deployment models
Standard enterprise options
Multi tenant + single tenant SaaS
PII exposure during implementation
Platform becomes a data processor
PII blind by design
Customisation
Routed through SI
Direct, India-based teams
Regulatory customisation
Multi-jurisdictional, DPDP layered on
Native DPDP + RBI / SEBI / IRDAI
What You Actually Buy
Stress-free audits
Audit evidence, activity trails and compliance reports available when you need them
Confidence during a breach
Identify affected Data Principals, understand the data involved and track regulatory timelines
Fewer privacy blind spots
Know where personal data exists, how it moves and who it is shared with
Less compliance firefighting
Move from periodic assessments to continuous privacy operations
Customer trust
Consistent, purpose-specific and accessible privacy experiences across customer journeys
Leadership confidence
A clearer view of privacy posture, risks, gaps and actions
Privacy expertise built in
Indian regulatory and identity-data expertise embedded into the platform
Ready for regulatory change
Adapt privacy operations as DPDP and sector-specific requirements evolve
Ready for AI-driven data use
Extend privacy governance into AI systems and emerging data risks
Built to scale with you
50+ enterprise implementations and a platform designed for growing data environments
The long-term outcome
Privacy that becomes an operating capability—not another compliance project
Why India's Leading Enterprises Choose Privy
Privy addresses privacy governance challenges through six core outcomes that enable scalable compliance, operational efficiency, and demonstrable accountability.
ROI on Privacy
Lower compliance overhead, reduced manual effort, and improved governance efficiency.
Execution at Speed
Accelerate DPDP readiness while ensuring rapid incorporation of new regulatory requirements and guidance.
First-Time-Right Execution
Proven implementation expertise that reduces rework and accelerates operational readiness.
Full-Stack Privacy & Data Governance
Unified governance across consent, data discovery, DSPM, PETS, DLP, AI governance, incident management, and third-party risk.
Institutionalised Accountability
Embedded ownership, workflows, approvals, and auditability across the organisation.
Demonstrable Defence
Evidence-backed compliance through records, audit trails, and defensible governance processes.
Winner of MeitY-NeGD DPDP Innovation Challenge
Trusted by Those in Control
The leaders shaping India’s privacy future share how Privy helps them stay in command of compliance.
“Privacy and governance are continuing to evolve as boardroom priorities across organisations. Throughout our engagement, discussions with the Privy team have been grounded in a clear understanding of regulatory expectations and the practical considerations involved in operationalising them.”
Shruti Bagri
(Manager - Legal and Compliance)
Housing.com
“Many important initiatives require balancing structure with practicality. We’ve appreciated the collaborative nature of discussions with the Privy team and the effort to understand how decisions translate into day-to-day operations.”
Nilanjan Ghose
(Chief Compliance and Administrative Officer)
Khaitan & Co.
“At Axis Bank, data privacy and customer trust are our top priorities. Our collaboration with Privy marks a significant step toward strengthening compliance while enhancing customer experience.”
N. Balaji
(President & Head - Business Intelligence Unit (BIU))
Axis Bank
“We have evaluated various solutions and shortlisted IDfy as they have helped with deciphering the Digital Personal Data Protection Act (DPDPA) guidelines and providing the tech solution, which has led to a longstanding partnership.”
Praveen Mishra
(CISO & SVP)
Axis Finance
“Balancing compliance and customer experience has always been important for us. With Privy, we now have a compliant and transparent consent management system that not only ensures regulatory alignment but also delivers a smoother experience for our users. It gives us the confidence to manage consent effectively while offering customers the clarity and control they deserve.”
Sayed Suleman
(CTO)
TrustPaisa
Trusted by India’s Leaders in Privacy and Compliance
Enterprises across BFSI, fintech, and digital commerce trust Privy to keep their data, consent, and compliance under control.
50+ enterprises are already building privacy with Privy.
See how Privy can fit your organisation's privacy programme.
Build yours with confidence.
Frequently Asked Questions
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